The platform is rolling out a new feature that enables them to reduce the volume of artificial intelligence-produced media appearing in their feeds. This step comes as the platform announced that it now features over 1 billion AI-generated clips.
Pilot Phase and Launch
The update is being tested over the following weeks before a full-scale release. This advancement aligns with a rise in AI content, fueled by recent AI video creators.
AI Content on Other Platforms
Recent reports that nearly one in 10 of the fastest-growing video streams on another major platform primarily display AI-generated videos. A considerable share of this output is considered “AI slop”, a label for inferior, mass-produced content that is often nonsensical or surreal.
“We know from our community that a lot of users like content produced via AI tools, from AI artwork to educational videos, and we intend to give people the ability to increase or decrease of that, based on their own choices,” said a company executive.
Scale of AI Content
The service announced that there are presently over a billion videos on its app labeled as AI-generated. Overall, in excess of 100 mn videos are submitted to the service every day, making AI content a limited percentage of its complete catalog.
Customizing Your Feed
Members will be able to limit or boost the volume of AI content they watch by using the topic control feature in the application and picking the AI content topic. Further subjects that currently be adjusted under the filter include current affairs, clothing, cosmetics, and choreography.
Platform Guidelines
The platform’s policies mandate creators to label “realistic” artificially created content, and it bans dangerous AI impersonations of celebrities or emergencies. Any realistic AI-generated clip that is without a tag can be deleted under its user guidelines.
Additionally, the service will now apply an “AI-made” tag to content created with its own AI tools, or detected by an industry-wide initiative for spotting content made by AI. This step is designed to deter users from trying to bypass the disclosure requirement.
Educational Initiatives
TikTok is furthermore establishing a $2m awareness program for professionals and organizations to produce learning resources about ethical AI use. This project will benefit non-profit groups dedicated to teaching coding and technology.
Content Safety Approach
TikTok has justified its safety measures, during debate over plans to make redundant a large number of review team members in the United Kingdom. It is expected to cut 439 jobs in its trust and safety division in London, with labor groups and digital protection specialists expressing worry that people are being substituted by automated systems.
A trust and safety lead explained that people-led review would remain essential, but AI can safeguard staff by filtering out the most harmful content prior to it has to be seen by people. TikTok announced a notable drop in shocking and graphic content handled by safety staff over the previous year due to reliance on its automated systems.
“We think that it’s essential to integrate staff and AI to keep the platform safe,” the executive stated. “We’ll have people as involved in the system, but we also think it’s very important to reduce exposure to unsafe media as quickly as possible, which is the area in which a extensive automated help is making a difference process content quickly.”
